Here is what Maybelline promises: Bold lashes without the bulk and clump free volume. The exclusive lash by lash brush coats and cleans every single lash for the most refined volume from root to tip.
Overall, I think this mascara is pretty good. The rubber wands seems to separate and lengthen lashes better than the traditional pipe-cleaner style wands. I have used Loreal Telescopic mascara in the past which has a rubber wand it works the same way. The formula is on the "wet" side but it's nothing special. I would say that the brush is what makes this mascara different.